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Amazon SEO Consultant: Rank Higher, Sell More, Spend Less on Ads
Feb 16, 2026
Hero
Amazon SEO is not Google SEO. The A9 and COSMO algorithms reward different signals — and most brands are optimizing for the wrong ones. GigaBrands brings AI-assisted Amazon SEO backed by ranking data from 50+ active brands.
The Problem: You're Invisible on Amazon's Search Results
You have a great product. Your reviews are solid. But when customers search for what you sell, your competitors show up first. Here's why:
Your listings are written for humans, not the algorithm — Amazon's search engine needs specific keyword signals that most copywriters miss entirely
Backend search terms are empty or wasted — you're leaving 250 bytes of indexing power on the table
Your keyword strategy is based on guesswork — you picked keywords that sound right instead of using actual search volume and conversion data
Title structure is wrong — keyword stuffing hurts conversion, but too little hurts ranking; the balance is precise
You're not tracking organic rank — so you can't tell if anything you're doing is working
PPC is propping up bad SEO — you're paying for clicks on keywords you should be ranking for organically
Every dollar you spend on ads for a keyword you could rank organically is margin you're giving away.
How GigaBrands Approaches Amazon SEO
Amazon SEO is a data problem. We solve it with data from 50+ brands, AI-assisted keyword analysis, and a deep understanding of how A9 and COSMO actually work — not how blog posts say they work.
A9 and COSMO Algorithm Expertise
Amazon's ranking algorithm considers keyword relevance, conversion rate, sales velocity, and increasingly, semantic understanding through the COSMO model. We optimize for all of these signals simultaneously — not just keyword stuffing titles.
AI-Powered Keyword Research
We analyze millions of search terms across our brand portfolio to identify high-volume, high-conversion keywords your competitors are missing. Our research goes beyond basic tools — we cross-reference PPC search term data, organic rank tracking, and competitor indexing to build your keyword map.
Full Listing Optimization
Every element of your listing affects rank: title, bullets, description, A+ Content, backend search terms, subject matter fields, and even image alt text. We optimize the complete listing — not just the parts that are easy to change.
Organic Rank Tracking and Attribution
We track your organic position for every target keyword daily and correlate rank changes with the optimizations we make. You'll see exactly which changes drove which results.
What's Included
Comprehensive keyword research (500+ keyword opportunities per ASIN)
Competitor keyword gap analysis
Title optimization for rank and conversion balance
Bullet point optimization with keyword integration
Product description and A+ Content keyword strategy
Backend search term optimization (all 250 bytes, properly structured)
Subject matter, intended use, and other hidden field optimization
Image alt text and file name optimization
Organic rank tracking dashboard (daily updates)
Monthly keyword performance reviews
Search term harvesting from PPC data to feed organic strategy
Indexing verification for all target keywords
Seasonal keyword strategy adjustments
Results We've Delivered
68% Average Increase in Organic Traffic
Brands that implement our full Amazon SEO strategy see an average 68% increase in organic (non-ad) sessions within 90 days — directly reducing ad dependency.
Page 1 Rankings for 73% of Target Keywords
Across our portfolio, 73% of target keywords reach page 1 organic ranking within 120 days of optimization — with many hitting top 10 positions.
22% Average Reduction in TACoS
By building organic ranking, our clients reduce their Total Advertising Cost of Sale by an average of 22% — meaning more revenue at higher margins without cutting ad spend.
Frequently Asked Questions
How is Amazon SEO different from Google SEO?
Completely different systems. Google ranks pages based on backlinks, domain authority, and content depth. Amazon ranks products based on keyword relevance, conversion rate, sales velocity, and increasingly, semantic relevance through the COSMO model. Amazon doesn't care about backlinks or domain authority. It cares about whether your product sells when someone searches a keyword. Our strategies are built specifically for Amazon's algorithm — not repurposed Google SEO tactics.
How long does it take to see ranking improvements?
Keyword indexing changes can happen within 24-48 hours. Meaningful rank improvements typically take 2-6 weeks depending on competition level and your current sales velocity. Full SEO strategies usually show measurable organic traffic increases within 60-90 days. Amazon SEO is faster than Google SEO, but it still requires patience and consistent optimization.
Can you help with Amazon SEO for new products?
Yes. Launch SEO is actually where we have the biggest impact. Getting keyword targeting right from day one — title structure, backend terms, initial PPC keyword strategy — sets the foundation for long-term organic ranking. Fixing SEO mistakes after launch is harder and more expensive than doing it right the first time.
Do I still need PPC if I invest in Amazon SEO?
Yes, but the relationship changes. Good SEO reduces your dependence on PPC over time. As organic rankings improve, you can shift ad spend from defensive (bidding on keywords you should already rank for) to offensive (targeting competitor ASINs, launching new keywords, running Sponsored Brands). The goal isn't to eliminate PPC — it's to make every ad dollar count by not paying for traffic you could get for free.
What tools do you use for Amazon SEO?
We use a combination of proprietary AI-assisted tools and industry-standard platforms for keyword research, rank tracking, and indexing verification. But tools are only 20% of the equation. The other 80% is strategic judgment — knowing which keywords to target, how to structure titles for both rank and conversion, and how to prioritize optimizations based on your specific competitive landscape. That judgment comes from managing SEO across 50+ brands.
Stop Paying for Traffic You Should Own
If you're spending thousands on Amazon PPC for keywords you should be ranking for organically, you're burning margin every single day. Let's fix your Amazon SEO.
Book Your Free SEO Audit → GigaBrands manages Amazon SEO for 50+ brands. $205M+ in total Amazon sales. Featured in Forbes, Yahoo Finance, and Tampa Bay Times.