Hire an Amazon Expert — Why the Best Brands Choose a Team Over a Freelancer

Looking for an Amazon PPC expert? Before you hire one person, understand what it actually takes to grow on Amazon in 2026. Book Your Free Strategy Call

The Freelancer Trap

You search "hire Amazon expert." You find someone on Upwork or LinkedIn with a solid profile. Good reviews. Reasonable rate. You hire them.

Here is what usually happens next:

• They are good at one thing. You hired an Amazon PPC specialist, but your listings convert at 8% because nobody optimized your content. Your ad spend is profitable in a vacuum and wasteful in context.

• They have no backup. They go on vacation. They get sick. They take on too many clients. Your account goes dark for a week during Prime Day prep.

• They lack leverage. A solo Amazon PPC expert cannot escalate a Seller Central case the way an agency with 50+ accounts and Amazon partner status can. They cannot cross-reference performance data across a portfolio to identify what is actually working in your category.

• They do not own the outcome. A freelancer owns their deliverable — your ad campaigns, your listing copy, your keyword research. Nobody owns your revenue growth. That falls back on you.

This is not an argument against freelancers as people. It is a structural problem. Amazon is too complex and too interconnected for any single person to manage well at scale.

What to Look for When You Hire an Amazon Expert

Whether you hire a freelancer or an agency, here is what matters:

Questions to Ask Any Amazon PPC Expert or Specialist

• "What is your process for connecting PPC performance to listing conversion rates?" — If they manage ads without touching listings, they are optimizing in a silo. Good answer: they audit listing content before building campaigns.

• "How do you handle inventory stockouts during high-performing campaigns?" — If they say "that's not my job," that is a red flag. PPC and inventory are directly connected.

• "Can you show me a before/after with TACoS, not just ACoS?" — ACoS measures ad efficiency. TACoS measures business efficiency. Anyone can lower ACoS by cutting spend. Growing profitable revenue while maintaining TACoS is the real skill.

• "What happens when you go on vacation?" — Solo operators rarely have a good answer. Your Amazon account does not take vacations.

• "How many accounts are you managing right now?" — More than 8-10 for a solo operator usually means your account gets maintenance mode, not growth mode.

Red Flags When Hiring an Amazon PPC Specialist

• They guarantee specific rankings or sales numbers. Nobody controls Amazon's algorithm. Run.

• They will not share search term reports or raw data. Transparency is non-negotiable.

• They charge a percentage of ad spend only. This incentivizes them to spend more, not spend smarter.

• They have no experience in your category. Category dynamics matter. Supplement PPC is fundamentally different from home goods PPC.

• They cannot explain their strategy in plain language. Complexity is not expertise. If they cannot explain why they are making a decision, they probably do not know.

The GigaBrands Model: Get the Expert AND the Team

When you work with GigaBrands, you do not choose between a specialist and breadth of coverage. You get both.

Dedicated brand manager — Your single point of contact who knows your brand, your goals, and your competitive landscape. This is your "Amazon expert." Specialist team behind them — PPC managers who only do PPC. Content creators who only do listings and A+ Content. Operations specialists who handle Seller Central daily. Each person is deep in their domain. AI-powered execution — Our proprietary tools process more data than any human can. Bid adjustments, keyword mining, competitive monitoring, inventory forecasting — all running continuously. Portfolio intelligence — With 50+ brands and $205M+ in managed sales, we see patterns across categories that no solo expert can access. When a new advertising feature rolls out, we test it across multiple accounts before deploying it to yours.

What's Included

• Dedicated Amazon PPC expert — Campaign strategy, build, optimization, and reporting across all Sponsored ad types

• Listing and content optimization — Title, bullets, images, A+ Content, and backend keywords aligned with your ad strategy

• Full account management — Daily monitoring, case management, catalog operations, and brand protection

• Strategic planning — Quarterly business reviews, competitive analysis, and growth roadmaps

• Inventory coordination — Demand forecasting and reorder recommendations synced with advertising plans

• Direct communication — Slack, email, or video access to your brand manager — not a ticketing system

Results That Speak for Themselves

• $205M+ in total Amazon sales managed — Real revenue, not managed ad spend or impressions

• 50+ brands trust GigaBrands with their Amazon growth, from $50K/month to $500K+/month sellers

• Featured in Forbes, Yahoo, and Tampa Bay Times as a leading Amazon growth partner

Frequently Asked Questions

Should I hire a freelance Amazon PPC expert or an Amazon agency?

It depends on your scale and complexity. If you are doing under $20K/month with a simple catalog, a good freelancer might be enough. Above $50K/month with multiple ASINs, the interconnected nature of Amazon — PPC, content, inventory, operations, brand protection — usually demands a team. The cost difference is smaller than most people think once you account for the freelancer's limitations.

How much does it cost to hire an Amazon PPC specialist through GigaBrands?

Our management fees are based on your catalog size and revenue level. We work with brands doing $50K/month and up on Amazon. Rather than quoting a generic number, we build pricing around your specific situation so you can evaluate ROI clearly. Book a strategy call and we will give you transparent pricing.

What if I already have an Amazon expert and just need PPC help?

We can provide PPC-focused engagement, but we always audit the full account first. If your listings are not converting, running more traffic to them is just burning money faster. We will tell you honestly whether a PPC-only engagement makes sense or whether broader optimization will deliver better ROI.

How quickly can GigaBrands take over my Amazon advertising?

Onboarding typically takes 2-3 weeks. We audit your current campaigns, identify quick wins and structural issues, build a transition plan, and take over management with no downtime. If you are coming from a freelancer or another agency, we handle the transition cleanly.

What experience does GigaBrands have as an Amazon PPC agency?

GigaBrands was founded by Hunter Harris and has managed over $205M in Amazon sales across 50+ brands. Our PPC team manages campaigns across Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP. We have deep experience in health and wellness, home goods, beauty, pet, and consumer electronics categories.

Stop Searching for a Unicorn. Hire the Team.

The perfect Amazon expert who is great at PPC, content, operations, inventory, and strategy does not exist. But a team of specialists coordinated by a brand manager who knows your business inside out — that exists. That is GigaBrands.

For brands doing $50K+/month on Amazon. Book Your Free Strategy Call