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+493%
monthly sales in 4 months
Problem
When we took over in June 2026, the account was doing about $33K a month and none of it came from ads. It had never run PPC. GuruNanda was advertising against WHYTE’s own branded searches and product pages, and the listing was close to invisible on non-branded demand: on “oil pulling mouthwash”, 15,000 searches a month, it sat as low as #18.
Solution
We launched a full Sponsored Products structure from scratch: discovery, exact and phrase keyword campaigns, category targeting and brand defense, raising the budget only as each step paid for itself. Brand defense kept WHYTE at the top of its own searches, and competitor campaigns put WHYTE on GuruNanda’s product pages.
Sponsored Brands video and Sponsored Display followed in August, ranking campaigns pushed the core non-branded terms, and the listing was reworked with keyword integration and main-image A/B tests. Every week, zero-order targets were cut and budget moved to the most efficient targets. WHYTE’s own UGC creative, made by the brand, ran in conjunction with our PPC and listing work.
Notable Results
Monthly sales went from $33.1K in May 2026 to $196.6K in September, up 493%, almost six times in four months. Organic sales more than doubled alongside the ads, from $33.1K to $80.3K a month (+142%). From June to September the account produced $399.1K in sales on $35.7K of ad spend, and September ran at a 5.67x ROAS and 10.4% TACoS. By September the listing ranked top ten on “oil pulling” and top five on “oil pulling mouthwash”. These results came from our program working together with WHYTE’s own UGC.