Amazon Listing Optimization Services — Turn Traffic Into Sales

Your product is great. Your listing is losing you customers. Professional Amazon listing optimization fixes the gap between the traffic you are paying for and the conversions you are not getting. Book Your Free Strategy Call

Your Listing Is Costing You More Than You Think

Every day your listing underperforms, you pay twice. Once for the ad clicks that do not convert. Again for the organic rank you lose because Amazon sees a low conversion rate and buries you.

Here is what DIY listing optimization usually looks like:

• Keyword-stuffed titles that read like a spam email and kill click-through rates

• Bullet points written by the founder who knows the product intimately but cannot translate that into what buyers actually care about

• Stock photos or low-quality lifestyle images that look fine on your phone but lose the sale against competitors with professional photography

• No A+ Content — or A+ Content built from Amazon's templates with zero thought about conversion flow

• Backend keywords left blank or filled with duplicate terms already in the title

• Zero testing — the listing has not changed in 18 months because "it seems fine"

"Seems fine" is the most expensive phrase in e-commerce. You do not know what your conversion rate should be until you test against alternatives. We have run over 10,000 A/B tests across our portfolio. The gap between "fine" and optimized is typically 15-40% in conversion rate. On a listing doing $50K/month, that is $7,500-$20,000/month in lost revenue.

How GigaBrands Amazon Product Listing Optimization Works

We do not guess. We research, build, test, and iterate.

Keyword-first architecture. Every listing starts with deep keyword research. We identify the terms your customers actually search, the terms your competitors rank for, and the gaps in your current indexing. Your title, bullets, and backend keywords are engineered for maximum indexing without sacrificing readability. Conversion-focused copywriting. Indexing gets you seen. Copy gets you bought. Our content team writes bullet points and descriptions that lead with benefits, address objections, and create urgency — grounded in your actual customer reviews and competitor weaknesses. Professional image strategy. We direct image shoots or optimize existing assets for Amazon's specific requirements. Main image click-through optimization. Infographic images that communicate features at a glance. Lifestyle images that help buyers visualize ownership. Comparison charts that preempt competitor consideration. A+ Content that sells. We design A+ Content modules that function as a landing page within your listing. Brand story, feature breakdowns, social proof, cross-sell opportunities — structured to keep the buyer scrolling toward the Buy Box instead of clicking away. Rigorous A/B testing. After launch, we test. Headlines, images, bullet order, A+ layouts — we use Amazon's Manage Your Experiments tool and our own testing framework to continuously improve. No "set it and forget it."

What's Included

• Comprehensive keyword research — Search volume analysis, competitor keyword mapping, indexing gap identification, and long-tail opportunity discovery

• SEO-optimized title construction — Primary and secondary keywords integrated naturally for maximum indexing and click-through rate

• Conversion-focused bullet points — Benefit-led copy that addresses real buyer concerns pulled from review mining and competitor analysis

• Backend keyword optimization — Full 250-byte utilization with deduplicated, high-value terms including Spanish keywords where relevant

• Image audit and creative direction — Main image optimization, infographic design briefs, lifestyle image direction, and A/B test recommendations

• A+ Content design and copywriting — Custom module layout, brand storytelling, feature visualization, and cross-sell strategy

• A/B testing program — Ongoing split tests on titles, images, and A+ Content with statistical significance tracking

• Competitor listing analysis — Side-by-side breakdown of top 5 competitors with specific opportunities to differentiate

Results That Speak for Themselves

• 10,000+ A/B tests completed across our portfolio, giving us a proprietary dataset of what actually moves conversion rates on Amazon

• Average 27% conversion rate improvement on listings that complete our full optimization process (measured over 90 days post-launch)

• $205M+ in Amazon sales supported by our listing optimization methodology — these are not theoretical improvements, they are revenue results

Frequently Asked Questions

How long does Amazon listing optimization take?

A full listing optimization — keyword research, copywriting, image direction, A+ Content, and backend keywords — takes 2-3 weeks per ASIN. If you have a larger catalog, we prioritize by revenue impact and work through ASINs systematically. The first A/B tests begin running as soon as the optimized listing is live.

What is the difference between DIY listing optimization and professional Amazon product listing optimization services?

Three things: data, expertise, and testing. We have optimization data from 50+ brands and 10,000+ A/B tests. Our copywriters specialize in Amazon conversion copy, not general marketing writing. And we test everything — most brand owners optimize once and never revisit. The compounding effect of continuous testing is where the real value lives.

Do you optimize listings for Amazon SEO or for conversion?

Both, and they are not in conflict. A listing that ranks well but does not convert will lose rank. A listing that converts well but is not indexed for relevant keywords will not get traffic. We build for indexing first (keyword architecture), then optimize for conversion (copy, images, A+ Content), then test to improve both continuously.

Can you optimize my listings if I am already running PPC?

Absolutely — and this is where the biggest ROI usually hides. If you are spending $10K/month on PPC driving traffic to a listing with a 10% conversion rate, optimizing that listing to 14% is equivalent to getting $4K/month in additional sales at zero additional ad cost. We coordinate with your PPC manager (or our own PPC team) to ensure listing changes and ad strategy are aligned.

How do you measure the success of Amazon listing optimization services?

We track conversion rate (unit session percentage), click-through rate, keyword indexing and ranking, organic sales velocity, and total revenue impact. We provide before/after comparisons at 30, 60, and 90 days post-optimization. Every recommendation is tied to a measurable outcome — no vanity metrics.

Your Listing Is Either Converting or Losing

Every visitor who lands on your listing and does not buy is a customer your competitor gets instead. Professional Amazon listing optimization is not a nice-to-have — it is the foundation everything else (PPC, ranking, profitability) is built on.

For brands doing $50K+/month on Amazon. Book Your Free Strategy Call