Amazon Listing Optimization Tips That Actually Move Sales (2026)

Your listing isn't losing to better products. It's losing to better listings. After running 10,000+ A/B tests across 50+ brands, I've watched mediocre products outsell superior ones because they nailed the listing. And I've watched great products die slow deaths because their founders treated the listing like an afterthought.

This isn't a "make sure your title has keywords" guide. You already know that. This is the playbook we use at GigaBrands to build listings that convert — the same framework behind $205M+ in Amazon sales.

What Makes a High-Converting Amazon Title?

Most sellers either keyword-stuff their titles or write them like they're naming a baby. Both are wrong.

Here's the formula that works:

Brand Name + Primary Keyword + Key Differentiator + Size/Quantity/Variant

Example: "ThermaGrip Insulated Water Bottle — Keeps Drinks Cold 24 Hours — BPA-Free Stainless Steel, 32 oz"

Why this works:

• Brand first — Amazon indexes it, and brand searches are your highest-converting traffic

• Primary keyword immediately after — This is what A9 cares about most for indexing

• Key differentiator — The one thing that makes a shopper stop scrolling

• Size/variant at the end — Reduces confusion and pre-qualifies the click

What kills titles: leading with adjectives nobody searches ("Premium Ultra Deluxe"), stuffing 6 keywords in a row so it reads like a spam email, or burying the actual product name behind marketing fluff.

We've A/B tested title structures hundreds of times. Front-loading your primary keyword consistently outperforms burying it — sometimes by 15-20% in click-through rate.

How Should You Write Amazon Bullet Points?

Your bullets aren't a feature list. They're a sales conversation. Every bullet should follow this framework:

Benefit → Feature → Proof

• Benefit: What the customer gets (outcome they care about)

• Feature: What makes it possible (the mechanism)

• Proof: Why they should believe you (specificity, data, social proof)

Bad bullet: "Made with stainless steel material for durability"

Good bullet: "KEEPS YOUR DRINK ICE COLD FOR 24 HOURS — Double-wall vacuum insulation locks in temperature so your water stays cold from your morning commute through your evening workout. Tested across 3 independent labs."

Structure your five bullets this way:

• Lead with your #1 selling point — the thing that makes people buy

• Address the primary objection — what makes people hesitate

• Differentiate from competitors — why this and not the other 40 options

• Practical details — dimensions, compatibility, what's included

• Risk reversal — guarantee, warranty, customer support

Mobile matters here more than you think. Over 80% of Amazon traffic is mobile, and only the first 3 bullets show above the fold on most devices. Front-load accordingly.

What's the Right Amazon Image Strategy?

Your main image gets the click. Your image stack closes the sale.

Use all 7 image slots minimum. Here's the framework we use across our portfolio:

• Main image — Clean white background, product fills 85%+ of frame. This isn't creative — it's conversion engineering. The product that looks biggest and clearest wins the click.

• Lifestyle image — Product in use by your target customer. This creates emotional connection and answers "is this for me?"

• Infographic — Key benefit #1 — Your strongest selling point with callouts and data

• Infographic — Key benefit #2 — Second strongest differentiator

• Scale/dimension image — Show size relative to common objects. This kills returns.

• Social proof / comparison image — "Why us vs. them" or review callouts

• Lifestyle image #2 or packaging shot — Reinforce quality and brand credibility

The ratio that works: 3 lifestyle : 3 infographic : 1 scale/comparison. Pure lifestyle stacks look pretty but don't convert because they don't communicate specific benefits. Pure infographic stacks feel like a PowerPoint deck and lose emotional pull.

One thing most sellers miss: mobile users swipe through images before reading a single bullet point. Your image stack is your listing on mobile. If someone can understand your product and why it's worth buying from images alone, your listing is doing its job.

Does A+ Content Actually Increase Conversions?

Yes — but only if you do it right. The average A+ Content module we see is a brand story nobody asked for, followed by generic lifestyle photos with no copy.

Here's what actually converts:

• Comparison charts — These are the single highest-impact A+ module. They let you control the narrative against competitors and keep shoppers on your listing instead of bouncing to compare.

• Problem/solution modules — Show the pain point, then show how your product solves it. Visual before/after is gold.

• Technical spec breakdowns — For anything where specs matter (supplements, electronics, tools), a clean spec module builds trust faster than paragraphs of copy.

• Brand story banner — Keep it short. One line about who you are, one line about why you care. Nobody reads a 200-word brand essay on a product listing.

Skip the "Our Journey" module. Skip the stock photo collage. Every module should answer one question: does this make someone more likely to click Add to Cart?

A+ Content also gives you extra indexed real estate on mobile. Since mobile shoppers scroll past the bullet points straight into the A+ section, this is where you close the sale for the majority of your traffic.

How Do You Optimize Amazon Listings for Mobile?

This deserves its own section because 80%+ of Amazon traffic is mobile and most sellers have never looked at their listing on a phone.

What changes on mobile:

• Title truncates after roughly 80 characters — your primary keyword and key differentiator must land in that window

• Only 3 bullets show above the fold — the rest require a tap to expand (most people don't tap)

• Images are the primary content — shoppers swipe through images before reading anything

• A+ Content displays before the bullet points — this flips the information hierarchy completely

Action items:

• Open your listing on your phone right now. If the first thing you see doesn't communicate your product's value, you have work to do.

• Ensure your first 3 bullets carry 80% of the sales argument.

• Make your image stack tell the complete story — assume nobody reads the text.

• Test your A+ Content on mobile. Modules that look great on desktop can be unreadable on a 6-inch screen.

The Listing Optimization Mistake That Costs the Most

The biggest mistake isn't bad copy or weak images. It's never testing.

We've run 10,000+ A/B tests through Manage Your Experiments and third-party tools. The results consistently surprise us — and we do this for a living. What you think will win often doesn't. The image you love underperforms the one you almost cut.

If you're not testing, you're guessing. And on Amazon, guessing at scale is expensive.

Test one variable at a time. Main image first (highest leverage), then title, then A+ Content. Run tests for at least 2 weeks or until statistical significance. And actually implement the winners — I've seen brands run tests, get clear results, and then do nothing with the data.

What To Do Next

If you're doing over $50K/month on Amazon and your listings haven't been properly optimized and tested, you're leaving real money on the table. Every percentage point of conversion rate improvement compounds across your entire ad spend.

Book a free strategy call — We'll look at your listings, your data, and tell you exactly where the gaps are. No pitch deck, just analysis.

Hunter Harris is the founder of GigaBrands, an AI-assisted Amazon growth agency managing 50+ brands with over $205M in total Amazon sales.